Intellectual Property can be a daunting topic for many up and coming startups to face. Is your innovative concept protected so you, and only you, can leverage the value you are bringing to customers? The more startup founders know about whether and to what extent patents and other forms of intellectual property will–and will not–help them capture the value created from their hard work, the better they can integrate IP Strategy into their business strategy. You should be leading your IP team – as opposed to being led by them, which is often the case.
Join Jackie Hutter, Principal of The Hutter Group, as she discusses.